According to reports, Spurs are in discussions with technology giants Google on the purchase of lucrative naming rights for the club’s one billion pound Tottenham Hotspur stadium.
The new home of the Lilywhites was shown to the public for the first time in April 2019, and is the largest stadium in England in terms of capacity. Tottenham Hotspur stadium is equipped to play host to a wide variety of large-scale athletic and entertainment events, including contests in the Premier League & Champions League, the NFL games, the World Heavyweight Boxing Championships, concerts, and more. The construction of this monstrosity has not been an easy job, and it has cost chairman Daniel Levy and the club a total of £1.2 billion.
However, no naming rights have been secured for the 62,850-seat stadium yet. Chairman Daniel Levy has shown interest in finding a suitable sponsor for Tottenham Hotspur Stadium, stating that the club would be interested in a “name rights agreement” with the “right brand, at the right price.” And this might be about to change.
According to The Athletic, Google are the frontrunner for the rights, although no figure is revealed in the report.
Google has partnered with several sports organisations, most recently adding McLaren Racing Formula 1 to its sponsorship roster in a multi-year agreement in March. Additionally, the business has contracts with the NBA and MLB in the United States. And it goes without saying that the Tottenham Hotspur Stadium’s capacity to accommodate events other than Premier League and Champions League matches holds obvious appeal.
Signing a deal with someone like Google will definitely bring in more money and open up more opportunities for the club in the coming windows. Daniel Levy would want to make sure this deal goes through because he knows how much it will help the club.